Aaron Siegel - Advanced Digital Video

Art 105 - San Jose State University - CADRE Laboratory for New Media

Monday, October 25, 2004

PhRMA Annual Report

I found this great annual report from Big PhRMA, that had these cool graphs in them showing industry spending:







It's apparent that the pharmacuetical industry wants to make it clear that they're spending more money on research and development than they are on direct-to-consumer advertising. These numbers are combined from the member corporations of PhRMA, so a closer look at each corporations spending on R&D in relation to advertising of solely their products, the ratio will be different.

I also found this other document produced by PhRMA that states that the FDA didn't issue a draft guidance for electronic or broadcast advertising of prescription medication until 1997, and wasn't finalized until 1999. Previous to this, most pharmacuetical advertising was restricted to magazines and newspapers.


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